Running a winery is a balancing act. You’re part business owner, part event planner, part hospitality pro and part farmer. So it’s no surprise that digital marketing often gets put off. Or handed over to someone who says all the right things but doesn’t perform.

However, in 2025 (and beyond), the wineries that win aren’t just making great wine. They’re showing up online in ways that build loyalty, attract the right customers and drive real revenue. Whether you’re trying to sell more bottles online, grow your wine club or book more tastings, these 7 strategies will help you get there.

By the way, none of these are ‘theory.’ They’ve all been rigorously tested and proven to convert. Let’s dive in.

1. Your Winery Website Needs to Be Built for Conversion

Pretty doesn’t equal profitable. A winery website should do more than look nice. Instead: it should guide visitors to take specific actions based on their unique customer journey.

What that means:

• Easy mobile experience with fast load times

• Real photos of your vineyard, staff and guests

• Highlight your top-selling wines or most unique offerings up front

• A clear call-to-action on each page (book tasting, join the wine club, order now, etc.)

If your site hasn’t been updated since your last label redesign, it’s time.

2. Local SEO Brings You Guests Who Are Ready to Visit

When someone searches “wineries near me” or “best wine tasting in [your region],” are you showing up? If not, you’re potentially losing tons of business to competitors who are.

How to rank higher:

• Optimize your Google Business Profile with updated photos, hours and location tags

• Use location-specific keywords on your website, like “small batch winery in Paige Springs”

• Collect and respond to Google reviews regularly. Google rewards engagement.

Local SEO helps you win search traffic from tourists and locals looking for their next visit.

3. Your Wine Club Is a Hidden Revenue Engine

If your wine club isn’t front and center in your marketing, you’re missing out on your most consistent stream of revenue. Unfortunately, many wineries either don’t offer a wine club or fail to make it a no-brainer for people to sign up.

Make it easier to join with:

• A dedicated landing page for your wine club

• Clear tiers, benefits, and perks listed side by side

• Social proof from happy members and photos from exclusive events

• Promos like “Join today and get your first bottle free” to drive urgency

A strong wine club doesn’t just bring revenue. It builds a loyal customer base that buys again and again.

4. Paid Ads Can Deliver Fast Results

Google Ads and social media ads aren’t just for big wine brands. Smaller wineries can see big returns if they keep the targeting tight and the messaging personal.

Where to start:

• Use Google Ads for search terms like “wine tasting [your town]” or “buy wine online in [state]”

• Run Facebook and Instagram ads for wine club signups or events—target wine lovers within a specific radius

• Retarget visitors who came to your website but didn’t take action

Ads work when they lead to a well-optimized website. Without that, you’re just boosting the platform’s bottom line with no return.

5. Build an Email List You Actually Use

Social media changes daily. Email? That’s your direct line to people who already said they want to hear from you. It’s one of the most underrated tools to take your winery to the next level and stay top of mind.

Use email to:

• Announce new releases or seasonal wines

• Share stories (harvest updates, barrel tastings, etc.)

• Offer exclusive discounts or wine club-only offers

• Promote events, seasonal updates and limited-time offers

In terms of how many emails to send, start with once or twice a month. Make one purely value-driven by telling a story or showcasing a favorite bottle. The next one can focus on one of your offerings.

6. Content Marketing Builds Trust and SEO

Most wineries think blogging is dead. It’s not. It just needs to be strategic. Think less about long wine posts and more about answering customer questions.

Topics that drive traffic and bookings:

• “Best Wine and Food Pairings for Summer”

• “What to Expect During Your First Wine Tasting”

• “The Top 3 Wines For Summer 2025 (And Why)”

Repurpose this content for social media, email and even print material in your tasting room.

7. Your Online Store Should Be as Easy as Amazon

These days, you’re not competing with other wineries—you’re competing with every other online experience your customer has. People now expect a friction-free experience in every interaction.

Remove friction by:

• Offering guest checkout (don’t force account creation)

• Displaying shipping timelines and policies clearly

• Including upsells like “Pair this with our estate cheese board”

The easier it is to buy, the more bottles you’ll ship. Simple as that.

You Run Your Winery. We Generate More Leads.

Most wineries are doing lots of things right, but not in the right order (or with the right strategy.) Maybe you’ve got a great website, but lack traffic. Or you’re active on social, but it’s not translating to bookings or sales.

We get it. Marketing often takes a back seat or gets outsourced to someone who doesn’t really understand your business. Or worse, they locked into a contract with no results.

That’s why Slamdot is different. With 20 years of experience in service-based businesses like wineries, we build marketing systems that work. From websites to SEO to email funnels, we help you turn casual visitors into loyal customers.

Ready to grow your winery online? Contact us today!

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